Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more impactful messages and a better content marketing campaign. Why You Need A Story First, you might be wondering what storytelling has to do with business and marketing in the first place. Marketing Stories and Content Creation
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